Is Bmw Going to Buy Volvo? 0
Earlier this year, the auto industry saw the luxury brand Aston Martin being sold by its owner, the Ford Motor Company. The sale took place as Ford is seeking funding for its turn around plan. The past years have been tough for the Dearborn, Michigan-based car manufacturer as they incurred their biggest loss in their storied history.
After the sale of Aston Martin to a consortium of buyers led by David Richards of Team Prodrive, there were talks about whether Ford will sell another brand that it owns under the Premiere Automotive Group. While there were talks then that the Jaguar may be the next brand to be put on the auction block, Ford declined to comment. Recently though, a part of Fordâs Premier Automotive Group (PAG) is being reported to be taken over by German car company BMW.
Word has it in the auto industry that BMW is interested in buying the biggest brand under the PAG – Volvo. The Swedish brand may be suffering from reduced sales in the United States but it is still one of the most valuable brands that Ford owns. Talks about the possible takeover of BMW at Volvo came after BMW is reported to have requested for a complete breakdown of Volvoâs financial status from a European bank. The said inquiry has raised the issue that BMW may be interested in purchasing Volvo from the struggling company. Experts in the industry agreed that BMW may be looking to expand their offering to consumers.
Another reason for BMWâs interest in Volvo is the reported plan to further expand the MINI brand by sharing Volvoâs platform with the small cars of the MINI brand.
Some industry insiders are reported to have said that Volvo will be a welcome addition to BMWâs portfolio. The reputation of Volvo being a producer of safe cars as well as for producing vehicles with reliable parts such as