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Many people say that search engines are the future of the business. If your company is not present on search engine ranking pages, most probably this will have a major influence on the profits, awareness and competitiveness. We search for business partners, suppliers and services in different ways and languages all over the world. These who are interested in the Eastern Europe market should have necessary pieces of information how to effectively reach through Internet their potential customers e.g. in Russia.

This article presents a summary of how the Russian (the fastest growing population of internauts all over the world according to comScore World Metrix, Jan 2007) look for information. It also explains the advantages of a good exposure in search engine listings in the Russian search engines.

Searching activity in the Russian Internet (known also as Runet) is concentrated in 4 major search engines. These are:

Yandex.ru – with 48,4% of market share;Google – 28,6%;Rambler.ru – 15,9%;Mail.ru – 4,7%;

The other players (Yahoo, MSN, Aport, Meta Bot, Alta Vista and others) take the rest of the market, according to SpyLOG Feb / Mar 2007 stats – http://gs.spylog.ru/r/?reportId=7&categoryId=1.

Business promotes itself in Russia

As a result of intense development of Runet, not only the local SMBs spend money on PPC campaigns but also both international companies of the same size as well as big multinational businesses like General Motors, Nissan, Peugeot, Honda and Sony. In case of these companies, yearly advertising budget is between .5 mln – .5 mln with up to 50% of it being spent on search engine advertising in Yandex.ru.

Search Engine Marketing on the top

Due to the great interest among advertisers, 2006 expenses on search engine promotion in the Russian Internet grew by 150% comparing to year

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The global financial crisis and deepening recession in the UK, with falling house prices, sharply rising unemployment and weak foreign demand, will contribute towards the contraction of GDP in 2009-10. According to different financial sources, a negative GDP growth in the UK is anticipated in 2009, with a forecast of 0.9% in 2010.

In addition, public borrowing and debt is rising sharply from 36% in 2006-2007 to 48% at the end in 2008 as a percentage of GDP, to dangerously high levels, as economic activity drops and the government is forced to take additional steps to support the economy.

On the other hand, Britons are spending more time online, and increased use of the Internet through ever-quicker broadband services means that the number of page views is also rising sharply. According to recent data published in the UK by TNS, a breakdown by occupation shows striking differences of internet use; students for example spend 39% of their leisure time online, while unemployed (32%) but still far less than housewives who spend 47%

The UK market for paid search reached £2.75 billion in 2008 after a 23% increase on the previous year according to E-consultancy figures. Despite the rise of social media, review and price comparison sites, search engines still remain the consumer’s favourite starting part to make an online purchase. In general, search engine marketing is gaining maturity. For instance, Internet sales in the UK accounted for 15 % of the £6.1bn retailing AV market in 2008.

More market data confirms that there are growing online opportunities and search marketing is the largest online ad format in the UK – accounting for 60% of total online spend. Paid search according to Forrester Research not only accounted for nearly 49% of the global online ad spend in 2008, but it is also one of the fastest growing online ad formats.

But in this economic downturn, different aspects need to be taken into consideration as

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