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Mobile Ringtone Business and Who Benefits?! 24

Posted on May 14, 2011 by Jennib And Friends

The Mobile phone Industry has evolved drastically over the past few years. When the first cell phones rolled into the market in the 1990s, nobody ever expected that those bulky boxes would develop into sleek, beautiful and powerful machines that could (aside from sending and receiving calls) take a picture, make a video, and sing. Initially a technological wonder to connect with people to a sophisticated device effectively a part of your personality! What brought about this change? And who does it really benefit?

The answer to the first question would be the outburst of the personalisation trend and the changing consumerist demands. Ringtone Industry is a humungous industry for the simple reason that it allows you to make your mobile sing your favourite song when someone remembers you. A mobile phone with its contents has the ability to make you laugh, cry, happy, sad, nostalgic and a lot more whenever you want it to. Although this wasn’t the case a few years back.

So how did it all start? The Ringtone syndrome!! Free Ringtones are readily available on the web and this has led to an increase in personalisation. This desire to personalise mobile phones has established the present success of the mobile Industry. Today, when the marketing gurus see this impact of the Mobile industry on the masses, they take advantage of it. Many companies start to advertise their campaigns through mobile phones. Whether it is text messages to promote products and services or direct advertising through mobile music or ring tones, the rise in the number of mobile content providers reflects the success of many such advertising strategies.

The Music Industry also benefits significantly. Statistics prove that mobile music downloads is growing by over 50 per cent every year. Artists become famous in the process. Musicians supplement their incomes and record companies celebrate at the revenue source.

Mobile ringtones have in fact opened up a whole new revenue stream for record labels struggling with falling revenues and piracy. Many experts believe that in certain ringtone heavy markets, record labels will sign up artists with the objective of generating revenues only from mobile content. Other avenues would become secondary to it. The same holds true for the movie industry. Content like ringtones, wallpapers, ringback tones based on films is a huge draw and is today a large part of revenue forecast plans of movie studios.

The mobile content has also spurred a whole new content industry, several small and medium enterprises have been set up to develop content specifically for the mobile phone platform.

At the centre of this axis is the telecom carrier, who takes a significant share of revenue for each mobile content download. Telecom carriers too have set up separate mobile content / VAS divisions to harness the revenue potential of the medium.

The mobile ring tone industry has its own ecosystem, with each player drawing its share of revenue from every ring tone that gets downloaded by the user.

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How To Find Free Ringtones 25

Posted on January 17, 2011 by Jennib And Friends

Everyone seems to have a phone these days and if you are like a lot of people, that means you love customizing your phone. However, adding these personal customizations, like new skins, wallpapers, and ringtones can start to drain your wallet in a very bad way. Fortunately, it is possible to find cheap or even free ringtones if you look in the right places. This article will tell you how to find them and how to avoid hidden charges that some companies try to sneak up on you with.

Depending upon what kind of phone you have, your ringtone choices will differ. This is because older phones and some new, yet cheap phones, do not use the same technology for audio playback as other phones. Those that are able to play music will have the most choices and the best sounding ringtones.

Before you commit to purchasing any ringtone, be sure to check that it will work on your phone. There is nothing worse than spending money on something that you cannot use.

If you love music and love to follow your favorite musicians by keeping up to date on all their latest news on the Web, they may just have a newsletter and a special fan club or site. Many bands will give away parts of their songs as ringtones in order to promote themselves.

There are many sites that have ringtones available for download at little or no cost at all. These are easy to find on the Web. However, be careful of what you agree to before your download begins. This means that you need to read the fine print.

Some people do not realize that what advertises itself as free sometimes is not. For instance, the service may take your details and start sending you frequent texts at higher charges than you normally pay for a regular text. It may also start sending expensive media messages to your phone. Always read the fine print before you download anything or provide your details to any site.

Some phone plans may include a deal where you can download new ringtones at a very cheap cost and some for free. Additionally, there may be some phones that offer the same service. Look for these by watching out for ads or by going to your cell phone provider’s website.

Some companies that are not really related to phones will now give you access to free downloadable ringtones if you purchase a specific product or service from them. For instance, some music download sites will offer their subscribing customers free content and some clothing companies also do the same thing.

There are some websites that offer nothing but free ringtones in a variety of different formats. Finding these is easy and some sites even include sounds that have been made by normal people. In fact, some sites even give you the option to create your own ringtone at no cost at all. This can be a lot of fun if you love making sounds or music.

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Give to Get – A “Free” Music Philosophy 0

Posted on December 18, 2010 by Jennib And Friends

Musicians, FREE YOUR MUSIC!!! This means literally and figuratively. Modern copyright laws and DRM (Digital Rights Management) bind the artist more than ever. Free music means not only offering digital music free of charge and unrestricted from duplication in non-commercial forms. However, if listeners derive pleasure from the music, they should always be encouraged to donate to the artist. But of course, if the music is being used in a commercial form (remix or sync context), there should be a mechanism in place to compensate the artist BUT, these situations should be encouraged by the labels.

The Album format is dead. There was a measurement of time before the advent of the internet. However, at the current rate of innovation, time is an even more precious commodity as attention spans shorten. The past practice of one album release by an artist every 2 years is suicide for any indie. Personally, I’d advocate a 2-3 song release every 4-6 months. This puts the artist in closer contact with their fans because of its greater frequency. It reduces expenses for the artist experimenting in a particular musical direction. If the new sound is rejected by fans, there’s not as much time and money wasted. There’s greater freedom to experiment with new themes, sounds, styles without much significant investment. Plus more frequent releases provide a better picture of an artist’s musical growth over time. With more ala carte download services coming online, the 10-12 song album format is becoming irrelevant. Although I don’t like the bigger emphasis on “singles” the breakdown of traditional formats is a step in the right direction. However, artists should still be encouraged to put out “bodies of art” or “clusters” of material.

CDs are also dead. MP3 players, especially the IPod, are now the player of choice for the most important demographic and as such, digital music is king. Owning music is over and so should buying it be.

We are all standing

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