free online music

Boston, MA (PRWEB) February 15, 2012

A new study of over 1,400 consumers, from market research firm Chadwick Martin Bailey, uncovers major changes in how people are watching TV and movies, and the choices they make when it comes to the content they watch online. Once the domain of early adopters, more than half (54%) of all consumers have already tried alternatives to pay TV (i.e. Netflix, Apple TV, or a networks website). An even greater shift is expected, with 16% of all pay TV customers saying they are likely to reduce their level of pay TV service in the next year. In addition to the notable findings below, a summary report is available for download from Chadwick Martin Baileys website.

This study finds consumers of all stripes would adopt online TV viewing more broadly once providers develop a simple, reliable, and cost effective solution. According to this study, many of the prerequisites for this shift are already in place.

The biggest screen doesnt always win, even at home. Core viewing behaviors are changing; 63% of people who recently watched TV on a tablet say they used a tablet even though they had access to a television with the very same content available.

Streaming content is not only acceptable, its preferred. If mainstream consumers had an attachment to physically owning their content, theyre losing it. Respondents found streaming video twice as appealing as downloading and storing content on their own devices.

All of this is happening in the midst of a cost-cutting consumer mindset. Cost concerns came up again and again in the findings, as the main reason for dropping pay TV, for cutting back on pay TV, and for never signing up for pay TV in the first place. Even 1 in 5 of pay TVs most valuable subscribers (highest ARPU) say they are likely to cut back in the year ahead.

Online viewing is already more common than one might think. Over half of all consumers, not just early adopters, have gotten a taste of viewing TV and/or movies online via services like Netflix, Apple TV, Hulu, or a network website.

These findings show every part of the consumer TV and movie watching experience is up for grabs, says Jon Giegengack, Director at Chadwick Martin Bailey. In the digital music revolution, the primary shift was in how music was bought and stored. When it comes to TV and movies, everything has the potential to change: whom consumers buy from; how much they pay (if they pay at all); and the range of times and places offering viewing opportunities.

Consumers are ready to embrace a new method of accessing TV content, agrees Peter Fondulas, CMBs co-author on the project. Theyve got motive, theyve got interest, and a majority have already begun kicking the tires. Whats missing now is the right platform and offersomething easy to use, understandable, reliable, and affordable. Various players are working hard to come up with that solution; as we learned from the music industry, the first one to offer it effectively will be in an extremely strong position.

About this Research

This study was done as part of Chadwick Martin Baileys self-funded CMB Consumer Pulse program. A report with additional findings from this study is available as a free download from Chadwick Martin Bailey. Data was collected from 1,493 U.S. residents (aged 16-75 who have high speed internet access at home and watch at least two hours of television programming per week), via a nationally representative online survey questionnaire within the United States. The survey was conducted by Chadwick Martin Bailey in December of 2011.

About Chadwick Martin Bailey

Chadwick Martin Bailey is a Boston-based custom market research firm that works with many of the most successful companies and best known brands in the world to help them acquire, maintain, and grow their customer base. Founded in 1984 by John Martin and Anne Bailey Berman, the company has corporate headquarters in Boston, Massachusetts, serving clients in more than 30 countries around the globe. Chadwick Martin Bailey focuses on using leading-edge research techniques to collect and translate data into simple, business decision-focused deliverables. For more information visit http://www.cmbinfo.com.

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Bourbonnais, IL (PRWEB) April 3, 2009

Despite the lack of cash in everyone’s pockets, movie goers still crave their theatrical fix. DVD purchases are now weighed against the amount of fuel in ones gas tank and spending has become conservative. FreeMovieDNLDs.com has seen an increase in the number of free movie downloads through both streaming and shared file downloads.

In order to reserve funds for survival, people are examining their unnecessary expenses. The first items to be eliminated or reduced include going out to the movies, restaurants, and general mall shopping. These and other factors have contributed to a reduction in spending throughout the entertainment industry.

Evidence of the entertainment industry’s decline is everywhere. From Sony’s plans to cut nearly 4 percent of its workforce to the poor quarterly results and forecasts of DVD sales for 2009, both consumers and businesses are looking for more effective ways to spend their money.

In their despair, entertainment consumers are turning to free movie downloads, which are available all over the internet. The quality is reduced and everyone knows it’s unethical, but the number of available free movie downloads and websites continues to grow. Contributing to this trend, file sharing sites have become much more advanced and decentralized since the days of the Napster lawsuits. Additionally, advancements in media have paved the way for easy file transfers, meaning friends can transfer a music or video file to a friend faster than ever.

Since the time of Napster’s birth, file sharing has become much more advanced. Now file downloads can be paused and resumed, media files can be scanned for viruses prior to opening, and numerous niche movie download sites have spawned. In order maintain the quality of these free movie downloads, file sharing sites have introduced their own spyware and adware removers as well as their own private membership sites. These private sites are maintained by a staff, which investigates flagged files containing viruses and unwanted content.

Regardless of how soon the economy bounces back, the damage is being done now, while consumers develop the habit of downloading their entertainment for free. An indicator of this is the growing number of online movie rental sites. While the stimulus packages are released, the entertainment industry will just have to rely upon ethical customers and those afraid to download movies for free.

Learn more about free movie downloads by visiting http://www.FreeMovieDNLDs.com.

Contact Information:

Neil Morrical

815-954-9485

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