Promoting Your Music Online: Unsigned bands finding new ways of reaching their public 0
With the recent rise of groups in the UK such as Arctic Monkeys and Arcade Fire, the internet is proving its worth more and more in the music industry. As traditional formats decline in use, the internet is providing independent musicians with a myriad of possibilities for promoting their music. Indeed, unsigned bands can reach their audiences without needing a record label.
Emerging artists used to spend most of their time down at the post office, licking envelopes, sending off cassettes and making further copies of their cassettes. Looking back, it seemed like the dark ages. Today’s indie music scene sees many bands sat at their computer screens, looking for new ways to promote their music. The emergence of several top bands over the last few months thanks to the Internet is proof that the cream will always rise to the top, and using the net, they have every chance of doing so.
Almost all artists have band pages nowadays. In fact, it seems to be the first step on the way to internet recognition. A band page will commonly feature a news page, a separate page for downloading music for free, a photos page, and a contact page. These band pages are, in effect, business cards for musicians. The website receives promotion on various music websites and forums, and the band can create their own image through web branding.
The majority of band pages are very simple. Some carry an internet radio feature on the home page, others allow you to simply download the music in mp3 format, others have lyrics and features on the group, but the intention is always the same: to get people to listen to the group’s music.
However, the limitation to a band page is that unless the band promotes itself through other means, i.e. through forums, internet radio stations, flyers at concerts, etc., the website will receive very few visitors.
Internet radio is becoming more and more popular.
